The Fourth Portal opens in Great Yarmouth, Norfolk in mid-July 2020, the next stage on this Haphazard.Business journey documenting how an idea becomes reality – read on…

New Website

Fourth Portal

 Hybrid portal spaces imagining life in the Fourth Industrial Revolution

The Haphazard.Business journey began in April 2019, with the intention to open a new type of hub space that would imagine all aspects of living and working in the Fourth Industrial Revolution (4IR). Fourth Portal is the result of the journey so far with Portal B at St John’s Head in Great Yarmouth being the first hub to open, slowly transforming an old English pub into a completely new type of space – yet to be fully imagined.

Idea Becomes Reality

When I set out 18-months ago, my only real aim was to make “a new kind of innovation hub for the Fourth Industrial Revolution become reality”. The intention of this blog has been to plot the haphazardness of such a journey, a representation of how all planning, whether to create a business or just planning for the future can be perilous.

Regardless of age or education, everybody has ideas every single day, some are just fleeting, many are to complete mundane tasks – what to cook for dinner? – and occasionally, one or two can be life changing.

Moving from the idea stage to making it a reality is a complex journey, which Haphazard.Business has been seeking to document how every idea is pummelled by numerous factors, some controllable, most not.

Flexibility Not Rigidity

Many great ideas do not become a reality because the initiator is too rigid and attempts to determine rather than nurture and grow the idea organically. A vision emerges as the idea initially forms and that often becomes cemented in the mind, meaning any deviation is not true to the original idea. People can become engrossed in detail without realising the idea itself encompasses a much wider set of values, which has a fluid set of parameters.


Few, if anyone, were seriously imagining Covid-19 would appear at the beginning of 2020 and spread so quickly, impacting every corner of the World. This blog documents how the idea of creating the Haphazard hub – Fourth Portal as it is now named – has been buffeted and impacted by the developing situation, which remains serious as of today, 1 July 2020. It provides some insight into how I have adapted my plans and thought processes, keeping one eye on the overarching goal, creating a hub, without becoming to obsessed in how it will work, what it will look like and why people will visit.

Next Stage

The next stage will be to document the ideas that formed during lockdown in relation to Fourth Portal, how these developed and are evolving, and how they feed into the bigger concept of creating a hub imagining life in the 4IR.

Hope you will soon be able to visit or follow online, see website for social media connections.

John M

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