THE SEMANTIC WEB

The Semantic Web is an extension of the World Wide Web (www). Whereas the www has been built for humans to read, the Semantic Web is for machines to read. The Semantic Web works by using Linked Data. The Fourth Portal will introduce Linked Data concepts to encourage members, clients and suppliers to consider how the Semantic Web could apply to their work.

The Fourth Portal is a new kind of hybrid cafe-bar work and meeting space that introduces the opportunities offered by the Fourth Industrial Revolution. The locations will have several innovative tools that visitors and members can access. One such tool will be Annalist, developed by computer engineer Graham Klyne. Annalist will be used to introduce Linked Data, and the potential it offers.


Annalist

Annalist is a software system for individuals and small groups to reap the benefits of using Linked Data. It presents a flexible web interface for creating, editing and browsing different types of data without requiring the user to understand computer jargon or perform any computer programming. It has been particularly effective in exploring and rapid prototyping designs for linked data on the web, covering science and humanities research, creative art and personal information.

For Fourth Portal, we will experiment with Annalist using different approaches. Experiments will include developing a stock provenance system and providing information on famous inventors and social and business innovators.

What is Linked Data?

The text below is the words of Tim Berners-Lee, the inventor of the World Wide Web, written in 2007. It provides a simple introduction to what the Semantic Web is and how it works. Descriptions of the abbreviation with a link to more information are included for ease of reading. Press the link for the full text: https://www.w3.org/DesignIssues/LinkedData.html

___

Linked Data by Tim Berners-Lee

‘The Semantic Web isn’t just about putting data on the web. It is about making links, so that a person or machine can explore the web of data. With linked data, when you have some of it, you can find other, related, data.

Like the web of hypertext, the web of data is constructed with documents on the web. However, unlike the web of hypertext, where links are relationships anchors in hypertext documents written in HTML, for data they links between arbitrary things described by RDF (Resource Description Framework). The URIs (Universal Resource Identifier) identify any kind of object or concept. But for HTML or RDF, the same expectations apply to make the web grow:

Use URIs as names for things

Use HTTP URIs so that people can look up those names.

When someone looks up a URI, provide useful information, using the standards (RDF*, SPARQL)

Include links to other URIs. so that they can discover more things.

Unexpected results

I’ll refer to the steps above as rules, but they are expectations of behavior.  Breaking them does not destroy anything, but misses an opportunity to make  data interconnected.  This in turn limits the ways it can later be reused in unexpected ways.  It is the unexpected re-use of information which is the value added by the web.

[Read more on the 4 steps here]

Conclusion

Linked data is essential to actually connect the semantic web. It is quite easy to do with a little thought, and becomes second nature. Various common sense considerations determine when to make a link and when not to.

The Tabulator client (running in a suitable browser) allows you to browse linked data using the above conventions, and can be used to check that your linked data works.’

___ End of article – Read more here ___

Try Annalist

Annalist is open source and is available to try at the Fourth Portal. Read more Tim Berners-Lee vision here.

John M

TOWN SQUARE

The Fourth Industrial Revolution will bring many challenges. As the world goes virtual, the role of public gathering places will need addressing. The Town Square must again become the centre of local discourse. If not, the 4IR may become known as the Period of Polarisation.


From Wikipedia

“A town square (or square, plaza, public square, city square, urban square, or piazza) is an open public space[1] commonly found in the heart of a traditional town used for community gatherings. Related concepts are the civic center, the market square and the village green.”

Piazza della Signoria, in Florence, Italy, a historic example of a traditional public square

Announcement of the establishment of the State of Slovenes, Croats and Serbs on Congress Square in 1918

https://en.wikipedia.org/wiki/Town_square


Warning

Town squares will become contested during the Fourth Industrial Revolution (4IR). Technology will permeate every part of daily life. As it does, the need for physical gathering places will rise. The risk is that such public spaces become battlegrounds.

Urban planners need to pay close attention, particularly in England. The virtual world is changing behaviours. These changes are spilling out into the real-world streets. [1]

Class system

Since the Edwardian period, England has neglected public spaces. Public squares that encourage the mixing of cultures are rare. The Georgians began the trend to fence off public spaces and streets. The policy was steeped in the British class system. In recent years, the privatisation of public space has accelerated.

Sample of English public spaces


In Southern continental Europe, the opposite is the case. Town squares are the centre of the entire community. The design, construction and purpose are all geared towards civic pride and participation.

Sample of Spanish public spaces


Spanish Squares

In Spain, all urban planning revolves around public space. There are plenty of elaborate squares and boulevards to be happened upon. Most though are of simple design and materials. They work for all occasions. Organised events, family gatherings, meeting friends or eating a sandwich. Finding a public space with a fence or a locked gate will be a challenge in Spain.

Some squares have a cafe or restaurant bordering the parameter; many don’t. It is unusual to see a cafe in the middle of a town square. Modern Spanish libraries and museums spill out onto public squares. Public spaces in Spain are welcoming and well used because of their simplicity. [2]

Comparison

The two photo galleries above show the public realm where people live. These are not tourist areas or places of commerce. Public spaces are there, in theory, for the local community and visitors to use and enjoy. The public realm in Spain sits at the very heart of a community. Unless there is a commercial reason, public space in England is a low priority.

Metaphor

Town Squares can be a metaphor for what is happening in the virtual world. Some people wish to see them controlled with restrictions on who has access. Others want them completely open, freeing and welcoming to all. [3] [4] [5]

Demonstration

Recent history has demonstrated how the virtual world can spill out into the real world.

Tahrir Square in Cairo, Egypt, is the most prominent example. Protests in 2013 began online, discussing government corruption and policies. WhatsApp groups and Facebook posts began to grow and to spread. Soon these virtual spaces were not enough. People had to come together. Tens of hundreds of thousands of people started filling Tahrir square. Night after night protests continued until Egypt’s President Mubarak toppled.

Similar scenes with different results played out across the Arab world. These 2013 protests became known as the Arab Spring.

Although not on the same scale, most areas of the developed world have seen similar protests. The rise of the online protest hashtag has been instrumental. #MeToo and #blm (#blacklivesmatter) are the most successful to date.

Brexit

Britain’s exit from the European Union was a direct result of online campaigning. What followed has been years of disruption, strife and polarisation. The struggle between the Leave and Remain camps manifested physically in London’s Parliament square. The argument has continued right up to the present day. [6]

Brexit supporter carrying Great Britain cardboard cutout, Parliament Square.

Rise of technology

As life moves further online, the need for real-world gathering forums will increase. Failure of authorities to not plan for this change could lead to dire consequences.

Reasons for people to engage within the physical world has been declining since the 1990s.

The internet changed the world of work, allowing employees to be more distributed. The onset of the pandemic brought a further scattering of the workforce as people work from home. Retail has been shifting steadily online. Restaurant food can now be delivered directly to the family dining table. The world of supermarkets without cashiers is upon us. Online gaming transformed from a table gathering to global competitions. The gaming industry now dwarfs, by revenue, the movie and music industries combined. [7]

There are plenty of Apps that anyone can access for free. However, to receive the full benefit requires buying a subscription. Public squares in England surrounded by cafes and shops are similar. To fully partake in the space requires a certain amount of purchasing power.

Two-tier England

English Extremes

Above photos from the Argent development, Kings Cross, London (2020). Below, public squares managed by Great Yarmouth borough council (2021).


In Spain, public squares are places where people congregate, play and celebrate. The public realm encourages the community to come together for serendipitous moments. Spending power is not relevant except in the most exclusive of shopping areas.

Public forum, with permanent outdoor screen, multilevel seating, no barriers. Eivissa, Ibiza, Spain, 2022. [4]


In England, the opposite is too often the case. There is heavy reliance on the private sector to create public amenity spaces. It is another aspect of Britain’s two-tier society. Money buys access.

Fenced public spaces, ‘Keep off the Grass’ signs and other rules are commonplace around England.


Bridge-building 

Public space needs to become the bridge between the virtual and physical worlds. Some may believe this is about introducing VR – virtual reality. VR will soon be playing a much larger role, but this is more about the physical spaces themselves.

The layout, ambience and purpose of the public domain in England should be along Spanish lines.

Free to access town squares must have 5G connectivity. Multipurpose seating and tables that encourage gatherings, games, meetings and work. Architectural flair can overcome issues around Britain’s inclement weather. The public realm needs to be attractive to all cultures, ages and abilities.

Without change, England risks further polarisation. Addressing the poor quality of places for public gatherings is now urgent.

Conclusions

The internet has slowly eroded the need for people having to meet fellow citizens. The pandemic has further reduced real-world interactions. Technology seeping deeper into everyday life raises the potential of a more isolated society. Free to access public spaces is critical for communities to stay in touch in the real world.

The political discourse around local issues cannot be online alone. To allow this will lead to unhealthy debate and will undermine stable democracy. Views are best challenged and debated in the open, in places where alternative voices can be heard.

Open, free, real-world forums, like town squares, are the best spaces for such discussion to happen. Being open will also allay some fears around privacy, censorship and freedom of expression.

Britain is in the grip of a mental health crisis, with loneliness and a sense of isolation increasing. Social media gets some of the blame. Not much is written about the lack of public amenity spaces.

England needs to rethink its approach to the public realm. Design should encourage serendipity and random conversations. Learning from Spain’s public spaces would be a good start.

We are in the fifth decade of the internet. It will be one that will see the virtual world and the physical world merge. Successful societies this decade will be the ones with the most engaging public realm.

Introducing technology into these spaces is the next phase around the world. Creating buzzing ambient public spaces will be essential for community lifeblood. Animated public squares will also attract the next generation of innovators.

England needs to rethink the public realm urgently! This is where ‘levelling up’ has to begin.**

John M

All images John McKiernan ©2022

** Levelling Up. A Conservative government manifesto pledge. What does it mean? https://www.centreforcities.org/levelling-up/

[1] see Public Space

[2] see Eivissa

[3] see Censorship

[4] see Apple Privacy

[5] see Leiston and Sizewell

[6] see Brexit

[7] see AI Supermarkets

CENSORSHIP

The lines between privacy, censorship and freedom of speech blurred as the internet evolved. This blurring is where the battle for social media is happening. Only real-world dialogue and understanding will produce a solution fair to all.


It‘s unfair accusing governments of abdicating duty around online communication. The issues are complex. Every decision a government makes will have long term ramifications. Unlike laws within a country’s borders, the internet requires global solutions. What one country deems libellous will be satire in another.

Culture. Economic standing. Educational attainment. Religious and political norms. Many considerations have to feed into the internet debate. The EU’s General Data Protection Regulation (GDPR) provides the first step.

Overlords

In January 2021, Twitter removed the account of Donald Trump. During this period, Donald Trump was one of the most popular accounts, by followers, on the platform. He was also the sitting President of the United States of America. In removing the account, Twitter effectively issued a D-Notice.

A D-Notice is an old UK government device sent to media editors to voluntarily not report on a story. The fundamental difference between a democratic government and Twitter is one is elected, and the other is not.

And herein lies the rub. Who gets to decide what is and what is not acceptable online?

Has Twitter become a new form of democratic state? Rather than built on votes, Twitter runs on Tweets and sentiment.

Sentiment

Marketers use sentiment analysis to ascertain campaign effectiveness. It is a powerful tool for understanding how the public reacts to a topic or event. What it does not have are policy setting attributes. And this is what sets a government apart from corporations. Governments, in theory, set policies for the overall good of society in its entirety. Corporate policies set strategic goals for the company, shareholders and customers.

Distributed power

Aside from politics, the Trump episode highlights a dispersal of power. Beyond a vote, citizens can now vocalise their views, demands and concerns globally. This vocalisation has brought benefits and worrying situations. The storming of the US Capitol in January 2021 is one case in point.

Printing press politics

At the time of its creation, the printing press was the social media platform of its day. What followed sparked the violence of the Protestant Reformation and widespread education. One saw families and communities torn apart while the other brought societies together.

Our present period is no different.

The 2011 Arab Spring was, in part, attributed to social media as much as the underlying discontent. In Syria, a brutal war ensued. In Saudi Arabia, women began forcing reform around equality.

Protests, Black Lives Matter (BLM) and #MeToo went global due to social media. Groups opposed to change also use the same platforms to maintain the status quo.

So who is the referee for social media? And who was the referee for the printing press?


Public space and the arts

Public space has been the one constant throughout the history of societal change. Back to the time of the Greek agora, public space has proven pivotal, along with the arts, in forging progress.

Technological interaction is integral to progress. Real-world interaction is essential to peaceful co-existence.

It has never been more critical to have open gathering places and public spaces. Real-world environments challenge opinions and viewpoints. There is more exposure when people meet in person. More reactions are on show; body language, sweat, pupil dilation. These reactions can be positive or negative, depending on the situation. It is a different dynamic to sitting semi-anonymous behind a keyboard.

Fourth Portal

Public space, where people come together remains the best place for consensus to emerge. The arts will play a pivotal role as always. The ability of artists to see beyond the mundane will light the path.

The haphazard business journey has been to uncover what a hub of the future will look like? What does it need to convey? What will make it different?

The Fourth Portal hub needs to counter-balance the online environment. A hybrid meeting place, operating in both the real and virtual world. Open discussion and dialogue are intrinsic to the hub.

A successful Fourth Portal will spill over into other public forums. The reassertion of the historical value of public space is needed. Encouragement is required to reevaluate the importance of the town square and marketplace as places to gather. Urban design needs to incorporate hybrid relatedness into all future buildings. A well designed public space will be both physical and virtual.

Conclusion

Censorship demands by one group will be freedom of expression for another.

Measures to balance different views have not kept pace with the growth of online platforms. Meanwhile, the internet has become an extension of everyday life. It has allowed mass connectivity. Despite this, there is an increase in isolation and dis-association. Something is not right!

Censorship and privacy laws will be unable to address the problems of online interaction. Only real-life engagement and dialogue will solve these issues.

Governments are struggling to draft legislation. Big tech presently fills the void with their own rules.

We are only on our second-generation since the creation of the World Wide Web. The printing press has had dozens of generations shaping laws, regulations and principles, and we are still tinkering.

Public space, where people come together, remains the best place for consensus to emerge. It may take a long time. Discussion allows a better understanding. Ultimately, new online manners will emerge through real-world conversations – not on Twitter. The Fourth Portal will play a small part in nudging this conversation towards equitable consensus.

John M

PAGET GARDEN

Photo gallery of the emerging Paget Garden. The garden at the pub had pots of neglected plants. Nurturing them back to health became an idea for a new app game. A fun introduction to AI and other algorithmic technologies.


Introducing the Paget Garden

The Paget garden has been inspired by a book by a local man called James Paget, whose name locally is more associated with the nearby James Paget University NHS Hospitals. Along with his brothers, James Paget listed all the Fauna, Flora and Birds of Great Yarmouth and published as a book in 1834 titled, Sketch Of The Natural History Of Yarmouth And Its’ Neighbourhood.

Although I have not yet seen a physical copy of this book, which I first discovered mentioned in Sir James Paget: Surgeon Extraordinary and His Legacies, the pages I have seen were enough to inspire the garden and the forthcoming game.

Dead Plant Resurrection

Before acquiring the keys to the St John’s Head pub to develop into Portal B in February 2020, I noted a large number of seemingly dead plants on the patio.

On seeing these plants, I recalled an old colleague and French Chef, Ginni Debert from my Margate 2011 intervention, who demonstrated how, with water, love and some attention, most plants can recover to their former glory. As a metaphor, this could also be applied to towns’ like Great Yarmouth where, to an outside eye, the town can appear almost lifeless.

Preparing

So in winter 2020 I began my project, with only a very vague idea of a plan. My first task was to cut back the bamboo in the garden where I live and put aside to dry.

Creating the Lab

Once St John’s Head was secured and I had the keys I began the task of transporting the plants back to my home and creating two lab spaces, at the front and rear of the house, to try and recover the plants. I also bought some tomato plant saps, took some rose cuttings from a neighbour’s garden and a friend provided some beans, courgettes and other seeds.

I have little active experience of gardening so it was as much guessing, sensing and remembering things from what others have said, particularly Ginni’s tips. The only purchase beyond the tomato plants I made was compost from the local Moulton nursery in the nearby town of Acle.

Lockdown Development

During lockdown the lab took more of my time and the plants slowly started to return to life. Neighbours were not convinced by my endeavours, however slowly and steadily they watch the front lab transform over April and May 2020.

Compost

In the rear lab area I created a large compost heap from the discarded plant waste, newspaper and food using compostable food bags that the breakfast cereals are packaged in. The hope is that this will be ready mid-autumn to plant a winter crop. This also solved a problem of not being able to take the waste to the local recycling tip, which was closed due to lockdown.

At time of writing, 10 Sept 2020, the compost heap is now less than a third as high and some fine compost is beginning to appear at the base of the heap.

Back of Asda

As well as the Paget writing, the real motivator is the area of flat marshlands just outside Great Yarmouth, directly behind the Asda supermarket. An incredibly beautiful, wild and managed area stretching miles and home to a huge array of plants, fauna, migrating as well as local birds, fish and insects. The constantly changing weather and light makes the back of Asda a magical place.

Summer Bloom

As any beginner to gardening will exclaim, there is real excitement in spring when the first shoots appear and immense pleasure when plants begin to bloom. By June 2020, as lockdown restrictions were slowly lifting and more local people began going about their business, the lab had turned into a proper garden – although all in pots – and people began to notice. Neighbours fell in love with the space, it was a beautiful place to sit despite the increased traffic noise.

Testing Idea

I started testing ideas, like building a bamboo fence and whether it would stay upright in the strong Great Yarmouth winds, find out whether barrels could be converted into plant holders and how to construct bean climbers.

On the Move

With licensed premises again allowed to open, time came to move some of the plants to Portal B, their new home and build the bamboo fence around the car park using the old beer barrels.

Plant Exchange

Inside Portal B there will be a plant exchange to encourage people to grow their own. The first plants in the exchange all come from a single mother money plant, the only plant in the pub that was still thriving when the keys were handed over.

First Crop and More Plants

The first sign of a crop began to show in July and it slowly expanded over August. Colleague Gillian brought some succulents to add to the money plants, and the beans and tomato plants in particular grew fast. Some of these were in old plastic milk bottles to demonstrate that it is possible to use any container. There has been the odd problem, like almost hurricane winds blowing over many of the containers.

Bountiful Harvest

As with the lab, neighbours to Portal B began to see this strange garden emerging in what was previously just a concrete empty car park space behind an old pub. As August pushed towards September 2020 a bountiful crop began to appear and neighbours became increasingly interested in what was/is growing. The harvest of beans, tomatoes and cucumbers are an ongoing feast and allows for sharing with many who live locally. The courgettes and chilli peppers have not been so bountiful as would be hoped and the snails and slugs feasted on the lettuces and onions all summer. No chemical sprays or pellets are used.

Neighbours

The garden has already proved a great conversation starter and breaks down barriers reasonably quickly. I have had a few opportunities to show some of the plant apps that I want to use to introduce AI and Machine Learning (ML) in particular. On the Patience, Perseverance and Hooks blog post I outline the importance of these slow build ups that allow people to engage at their own pace. Food and nature are great as both are imperative to our survival.

Paget Game

Over autumn 2020 and winter 2021, the intention is to develop a game to accompany the garden. The game blog post will follow soon, in the meantime, more on why this is called the Paget Garden.

John M

This post should be read in conjunction with PATIENCE, PERSEVERANCE AND HOOKS, JAMES PAGET AND PAGET GAME (to follow).

References

Sturzaker, Hugh. (2013), Sir James Paget : Surgeon Extraordinary and His Legacies, Great Britain

text

PATIENCE, PERSEVERANCE AND HOOKS

James Paget book and traffic sign pointing to wild rose growing randomly on a traffic island, summer 2020.

As an outsider coming into Great Yarmouth, it was essential to find a hook, so linking a local man from the 1800s, James Paget with technology and AI may prove to provide the perfect avenue of engagement. 


For interventions to have any value, it is essential to have Patience, Perseverance and Hooks. Attempting something original, by original meaning new to the audience being engaged, requires patience. It takes time for people to even acknowledge something different, never mind become involved. Perseverance comes with refusing to be deterred or discouraged by those who only see something not working or who are determined to see something not work. However, being dogged and determined is of little value if there are no hooks. By hooks I mean subjects or objects that people can engage and relate to fairly easily, and not in some abstract way.

Finding paths, methods, stories to engage the disengaged or disinterested sits at the heart of the intervention process. In the UK at least, so much is imposed upon communities and individuals. Too often, this imposition comes from a misguided belief from those in power that people are intrinsically disinterested. What is seen as disinterest may as likely be a lack of clear avenue into what is being discussed or proposed. Provide the avenue and often people will overcome scepticism, and often fear, to engage.

Paget Garden and AI

The Paget Garden is such an avenue in Great Yarmouth. Most people locally know James Paget’s name because that is the name of the local general NHS hospital. Beyond the name it’s clear little is known of the man amongst the local community – and this makes for a potential perfect hook! Paget has a fascinating story and connection to the local town, and this can be utilised to draw in the community and create an avenue of engagement with Fourth Portal, Portal B.

As with the name James Paget, a great many local people may have heard the term AI, Machine Learning, even possibly linked data and The Fourth Industrial Revolution, yet few are likely to have an in-depth understanding. So this has presented an opportunity to link these two seemingly unconnected areas, technology and James Paget, together as a fun introduction to both.

James Paget

Along with his brothers, James Paget published Sketch Of The Natural History Of Yarmouth And Its’ Neighbourhood, which listed all the fauna, flora and birds that they discovered around Great Yarmouth before 1834. Paget’s life desire was to access a modern microscope, the AI and Machine Learning of the time and an instrument that would not only seal his name in history but also significantly advance medical science. Paget changed the course of treating cancer, leaving a legacy of conditions named after his name, the most common of which is Paget’s Disease.

Making Connection

Using existing plant apps that identify plants, freely available to download, the Paget garden will encourage visitors to Portal B to begin identifying the different plants in the garden. The intention over time is to create a Portal B open source game app of our own that encourages participants to try and identify the plants and birds from the Paget list of 1834; a little along the lines of Pokemon Go game! In doing so, the ambition is to begin a wider conversation and introduction to AI and other advanced technologies, how they work and how a person can utilise them for their own purposes.

This post should be read in conjunction with JAMES PAGET, PAGET GARDEN and PAGET GAME blog posts to follow.

John M.

CATCH THE TIDE

Believe In Yarmouth | Catch the Tide August2020

Believe in Yarmouth: Catch the Tide is Gillian Harwood’s personal manifesto to turn the fortunes of Great Yarmouth and assist with the transition into becoming a Fourth Industrial Revolution town.


Gillian Harwood owns the site of Fourth Portal B and is investing in restoring buildings in the town of Great Yarmouth to a high standard, recovering their architectural richness. This manifesto has been a joint effort to encourage other like-minded people to potentially invest to create a blueprint for collaboration and commerce in a post-Covid-19 world full of challenges.

Believe In Yarmouth | Catch the Tide August2020 p1
Believe In Yarmouth | Catch the Tide August2020
Believe In Yarmouth | Catch the Tide August2020
Believe In Yarmouth | Catch the Tide August2020
Believe In Yarmouth | Catch the Tide August2020
Believe In Yarmouth | Catch the Tide August2020

John M

CONFORMITY PRESSURE

The Fourth Industrial Revolution is very likely to tear up the rulebook and opening the Fourth Portal in an old alehouse may provide a good real world example of how people react when old rules are overturned.


St John’s Head

The Fourth Portal could have opened in any physical space almost anywhere, it is only through circumstance that Portal B has happened to open in an old traditional English Ale House. Fourth Portal is about visualising the Fourth Industrial Revolution and how towns outside the great cities will adapt to the Tsunami of change that is afoot.

St John’s Head Real Ale House, where Portal B has just opened has been a traditional English boozer for at least 30 years and an alehouse going back possibly centuries. Besides flat screen televisions to show the football, little has really changed in the pub since it was renovated in 1960.

Photo of pub 100 years ago on table for plant exchanges

Cask Ale

Even before Coronavirus, the decision was taken not to serve tap beers for the initial period as the equipment and site needs to be completely ripped out. Once Covid-19 caused all pubs to lockdown, ruining billions of pints, it seems incredibly risky to buy cask ales while the threat of another lockdown hangs over all bars. So for this initial period the bar will only be selling bottle beers, mostly sourced from breweries in Norfolk and surrounding counties. Despite the pandemic and providing local ales, not having pump beer has not gone down well with some of the old regulars of the previous publican.

What is an Ale House?

The ale house or pub has gone through numerous reinventions over the years, each time causing disruption to habits, culture and taste. Technology, pandemics, laws, social norms and many other factors have shaped the boozer.

The period 1550–1700 saw the ‘golden age’ of the English alehouse. Although ale had long been consumed as part of a daily diet in England, it had mostly been produced on a domestic scale, and its retail had tended to be sporadic and temporary. In the 16th century, brewing came to be transformed from a domestic activity to a larger commercial trade, and between 1550 and 1700 the number of alehouses in England rose, as did the ratio of alehouses to people. Alehouses become unrivalled places for recreational drinking, sociability, and ‘good fellowship’. But the growing popularity of alehouses prompted mounting concerns, hostility, and attempts at regulation by the state. Concerns about disorderly behaviour loomed large, and many early modern governors feared that alehouses not only promoted drunkenness and intoxication, but also fostered political subversion and sedition among the ‘lower sort’. Thus at the same time as alehouses enjoyed new heights of popularity among ordinary people, they were simultaneously identified by the state as a prime target for regulation and suppression.

Alehouses and Good Fellowship in Early Modern England (Reviews in History)
How did historic alehouses, taverns and inns evolve into the pubs we see today? (Morning Advertiser)

Pubs have always evolved and adapted to circumstances, some close, some open and new variations appear and disappear. However, ‘traditional’ often has a baked in perception for many people of ‘what a pub is’.

Breaking the Mould

As expected, many of the old customers who have ventured in are disappointed with what they have found, most have been polite and open about not liking the change and only a few have been rude (see the Fourth Portal daily journal here). Although it carries traditional pub label, on many levels it never was that traditional, and has not even been in the CAMRA Good Beer Guide for a number of years.

Good Beer Guide | Some of Beers Available Today at Portal B

I would claim it is not the traditional English pub or the pump ale that the old regulars are bothered by, it is the disruption to the familiarity that they are used to. Although there is certainly a difference between bottle and draft beers, those who had a bottle still found it very good. Going to a place where everything remains almost unmoved, month in month out, year in year out has a certain comfort but it can also bring stagnation. In nature, although the forest may look the same to the human eye, it is constantly evolving, if it does not adapt to constantly changing conditions it will die. The analogy can also be applied to Great Yarmouth, home to Portal B, if it does not adapt, particularly now as Coronavirus and 4IR collide then it is likely to fall so far behind the world that it will become a ghost town.

Architectural Conformity

The balancing act of Portal B is not to alienate anybody or create confusion, which is why it will be a very slow transformation. Ultimately Portal B remains a pub, meaning it will need to conform to English licensing regulations, even if the space will not really be operating as a bar in the traditional sense. This may cause discomfort to some people and makes explaining difficult. For me personally there has been a palpable sense initially to conform; to run St John’s Head as a pub in the traditional sense, despite clearly stating that it will not really resemble a pub in how it operates.

The Portal B scenario provides a fine example of how we are shaped by the architecture and iconography that surrounds us, which then informs and often dictates our movements and decisions. We normally conform simply because we have no option, if a street is gated we will have to walk around to reach the other side. If a premises looks like a pub then surely it should run like a pub? If a decision is made to climb over the gate then there is a risk of consequences, for example being accused of trespass. If a different type of business is carried out in a traditional setting then there is a pressure to make it sure it is successful, as failure will be blamed upon not following the rules and keeping to tradition. Yet the 2020 pandemic seems virtually immune to human tradition and control and is tearing up the rulebook. Is this the time for society to unshackle itself from the constraints of looking through an iconographic lens and being dictated to by forced traditions?

Representation of Change

The set up of Portal B is to become a physical manifestation of the enormous change that we are all now undergoing. As with the St John’s Head still looking architecturally the same, only cleaner, serving beer and resembling a pub, the Paget garden at the rear, the plant exchange on the pool table and the old Apple Macs dotted about indicate something different. This will be the same as the Fourth Industrial Revolution, people will still shop, eat, travel, connect, meet only the surroundings, methods and communication will be changing whether it is noticed or not. Burying the head in the sand and pinning for a traditional time will do nothing to halt the fundamental change that has already begun.

John M

References

Bishop, Jennifer. REVIEW, Alehouses and Good Fellowship in Early Modern England, Reviews in History, Online, https://reviews.history.ac.uk/review/1738

Mellows, Phil. (5 March 2019), How did historic alehouses, taverns and inns evolve into the pubs we see today?, Morning Advertiser, Online, https://www.morningadvertiser.co.uk/Article/2019/03/05/How-did-historic-alehouses-taverns-and-inns-evolve-into-the-pubs-we-see-today?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright

HUB OPENS

Photo of pub 100 years ago on table for plant exchanges

Eighteen months after setting off on this Haphazard Business journey, stage one has completed with the opening of the first Innovation Hub today and beginning the next chapter, as I document trying to establish this enterprise in a time of Covid-19 and no live events.


Portal B

Named Portal B @ St John’s Head, the site is opening six months later than intended due to issues with the building, hygiene and of course Coronavirus. Using techniques developed through my Platform-7 interventions, I intend to slowly change the space over a period of weeks and months from a traditional old English boozer into a visionary space of the 4IR. How it will look in a few months’ time will be difficult to tell as there remains a mountain of challenges ahead, not least a potential further Covid-19 lockdown.

Haphazard Business Blog

The Haphazard Business blog will now begin to focus on the wider challenges the new venture faces while a daily journal will be kept on the Fourth Portal website documenting the day-to-day experience of developing the hub. Subscribe to the daily journal here.

Mission Impossible – Maybe!

This really might be a Mission Impossible! Even before Coronavirus, the town of Great Yarmouth where the hub is based was in trouble. Following months of lockdown, the town is now in real trouble with many of the main attractions either still closed or greatly restricted. As of writing, Casinos and Nightclubs must remain closed, a big draw for the town. Other attractions have restricted access and some larger chain stores have not reopened, Argos for example.

Although the seafront has seen an influx of holidaymakers this side of town, where Portal B is located, has seen little in returning office workers. A building opposite, which had 800 working throughout the day in February 2020 presently has less than 20 in the offices. All along the North Quay, non-retail businesses are either still closed or working on skeleton staff. Passing trade is minimal, even the normally busy road has only light traffic.

Non-Event

My speciality is creating intriguing live events that draw people in in such a way that they become part of the project I am creating. This has generally worked very successfully over the past ten years, and when I had bars in London for a decade. Now though, indoor live events remain banned and finding insurance cover for outdoor events is proving difficult.

My focus over July 2020 has been to get St John’s Head, the location of Portal B, clean and up to a standard where people can come in and feel comfortable. Now that has been achieved my mind will turn towards how to negotiate the myriad of new rules, which keep on changing, and encourage people to visit. This is going to be no mean task and going to take a lot of creative thinking.

Video | Portal B

This 2-minute video was recorded earlier providing a quick tour of Portal B.

Day One | Portal B

Visiting and Supporting

Portal B @ St John’s Head can be found on the North Quay, Great Yarmouth, NR30 1JB on the Norfolk Coast, with a stunning North Sea beach on one side and the gorgeous rivers Yare and Bure on the other leading out to the Norfolk Broads National Park.

I will welcome you visiting and telling your friends, particularly those in Norfolk or visitors to Norfolk, and any suggestions, presentations or events that you may have. Get in touch here.

Going Forward

This is by far my most challenging undertaking to date, even without Covid-19 it was going to be difficult. I am prepared that this may all peter out, unable to sustain itself or me, never mind anyone else. This acknowledged, I am also pretty resolute and determined, my inner core feels confident doors will open and surprises will be revealed.

Whatever happens. it’s going to be an interesting journey, a journey that many businesses in the UK, and most of the world are now facing. Please leave comments below.

Thanks for following, John M

BEYOND COVID-19

Post-Lockdown Pub Opening | Soho 04 July 2020 | Credit: Daily Mirror

UK Prime Minister Johnson ululates ‘return to normality’ as pubs in England reopen post lockdown, however things are not returning to pre-2020 normalcy and the Fourth Industrial Revolution is only going to further accelerate the process of fundamental change to the way we live.

Cover Photo: Soho Frith Street, 04 July 2020 Post-Lockdown | Daily Mirror


Pubs and Restaurants Reopen

Yesterday, 4th July 2020 pubs in England could reopen after almost 4-months of Covid-19 lockdown. There was excitement in some quarters, yet within the industry there is some trepidation, with many smaller operators delaying opening for a few weeks to watch what happens. Viewing Twitter, it was a mixed bag, some places very busy, others empty. Great Yarmouth at 7.00pm was pretty quiet with seats to be had in all pubs and bars that were open.

Fourth Portal is opening in a traditional English pub so is subject to the same rules and regulations as all licensed premises. The plan opening is for the middle of July 2020 and then only on reduced hours. My barometer has been to watch Texas and Florida in the US, where there was a gun-ho approach fuelled by rising populism that saw pubs and bars open within a few weeks of initial lockdown. Now Texas hospitals are on alert for a patient ‘tsunami’ as cases rocket upwards.

John Hopkins University Texas Cases | Source: Sky News

See Sky News report Friday 3 July 2020 23:38, UK (click)

Race to Normalcy

Commentators early on in the pandemic were already predicting politicians, big business, and many institutions would attempt to return things to normal – however unlikely! Screenwriter Julio Vincent Gambuto predicted an onslaught of marketing to return a sense of normalcy ;

Pretty soon, as the country begins to figure out how we “open back up” and move forward, very powerful forces will try to convince us all to get back to normal. (That never happened. What are you talking about?) Billions of dollars will be spent on advertising, messaging, and television and media content to make you feel comfortable again. It will come in the traditional forms — a billboard here, a hundred commercials there — and in new-media forms: a 2020–2021 generation of memes to remind you that what you want again is normalcy. In truth, you want the feeling of normalcy, and we all want it. We want desperately to feel good again, to get back to the routines of life, to not lie in bed at night wondering how we’re going to afford our rent and bills, to not wake to an endless scroll of human tragedy on our phones, to have a cup of perfectly brewed coffee and simply leave the house for work. The need for comfort will be real, and it will be strong. And every brand in America will come to your rescue, dear consumer, to help take away that darkness and get life back to the way it was before the crisis. I urge you to be well aware of what is coming.

Julio Vincent Gambuto

Allowing pubs and cafes to open is the UK government’s attempt at returning to that ‘normalcy’ and encouraging silly hashtags like #supersaturday to build expectation, as if it is a big international football tournament.

4IR Concertina

The World was on the cusp of dramatic change even before the Covid-19 pandemic as the Fourth Industrial Revolution (4IR) began to emerge, in essence the virus has just hastened that change. Zoom meetings, online shopping, in-store shopping apps, sharing technologies have all boomed during the pandemic. Even grandma learned pretty quickly how to use Apple FaceTime once she became cut off from visitors. The health sector, from care homes to Intensive Care Units (ICU) has had to embrace advanced technologies at speed to cope. Technologies that were predicted to take a good number of years to become everyday, have literally been adopted overnight, with the adopter curve virtually losing all meaning.

There are many benefits to this sudden shift, however there could be significant downsides in the short-to-medium term as the economy struggles to readjust and adapt, as my post on AI Supermarkets (Dec19) discusses;

“How much are the authorities and government preparing for the potential tsunami of job losses that may incur because of this technology and changing consumer behaviour? What new skills do people need to learn to still be economically active in the coming Fourth Industrial Revolution (4IR)?”

AI Supermarkets, Haphazard.Business, 18 Dec 2019

The AI Supermarkets blog post surmises a 3-to-5 year timeline for governments to build training programmes and prepare. Now with Coronavirus still raging that timeline will be concertinaed into 6-to-12 months!

Leadership Failure

Much of the horrific slaughter of the early battles in World War One (WWI) came about because ageing generals applied Napoleonic War tactics in a time of mechanical technological change. Almost incredulous to a modern observer, when looking through the lens of hindsight, men on horses were sent to cavalry charge tanks and machine guns. There is reasonable evidence already available that when historians look back at the Covid-19 outbreak it will be noted that it was not that the technology to limit the devastating impact did not exist; it was an old mindset, incapable of adapting strategy and using new tools available that led to such devastation of lives and livelihoods.

The UK Track and Trace system is a shambles and does not work. Tens of thousands of people have been employed to use pencil and paper to phone people when many other more efficient methods could be implemented and to great effect. The whole concept is a car-crash of old and new cultural thinking about security, data, privacy and greater societal good. Meanwhile large technology firms have had a boom period, with a large proportion of the global population forced to stay at home with nothing but the internet and phone to communicate with the outside world.

Big Tech’s billionaire class will have more power after the crisis than they had before, argues Sally Hubbard of the Open Market Institute. Brick-and-mortar retail is hemorrhaging jobs at a time when Amazon is adding hundreds of thousands of their own. Google is gaining even more of a foothold in the home as educators across the country deploy Google Classroom to teach students remotely — whether you want your family to use it or not. 

Vox| Recode

With populism ravaging the Western democracies and authoritarian regimes cracking down hard on dissent, it is difficult to predict how the power of these giant private enterprises will be curbed. Regardless how disinterested an individual may be towards these issues will not indemnify that person from being buffeted by the consequences. A key objective of the Fourth Portal, and these Haphazard blog posts, is to raise the awareness of these competing forces and assist people in negotiating the rapid changes we are all undergoing.

Near Future

Once/if a vaccine is secured, or enough people are immune to this strand of Coronavirus, the planes will begin flying again to a schedule and the pandemic will seem like a vivid abstract distraction, distant and almost unbelievable. Of course, this will only be for those unaffected or uninvolved. For those who lived through it on the frontline, whether in health, care home, bus driving and many other risky roles, and for the survivors and those who have lost loved-ones, the pain, and maybe terror, will live on, possibly indefinitely. For the rest, the world will have changed dramatically and the years ahead will continue to change dramatically as technology and new systems infiltrate every single aspect of daily life.

John M

Reference

Julio Vincent Gambuto, 10 April 2019 · 9 min read, Prepare for the Ultimate Gaslighting* | You are not crazy, my friends, Forge. Online 13April2020 https://forge.medium.com/prepare-for-the-ultimate-gaslighting-6a8ce3f0a0e0

Theodore Schleifer@teddyschleifer ( Apr 7, 2020, 6:00pm EDT), These are the trade-offs we make when we depend on billionaires to save us | Now more than ever, the coronavirus crisis has Americans living in tech billionaires’ world. Vox. Online 14April2020. https://www.vox.com/recode/2020/4/7/21203179/coronavirus-billionaires-philanthropy-bill-gates-larry-ellison-mark-zuckerberg-jack-dorsey

FOURTH PORTAL

University College London VR Studio Teaching Suite

The Fourth Portal opens in Great Yarmouth, Norfolk in mid-July 2020, the next stage on this Haphazard.Business journey documenting how an idea becomes reality – read on…


New Website

Fourth Portal

 Hybrid portal spaces imagining life in the Fourth Industrial Revolution  

www.fourthportal.com

The Haphazard.Business journey began in April 2019, with the intention to open a new type of hub space that would imagine all aspects of living and working in the Fourth Industrial Revolution (4IR). Fourth Portal is the result of the journey so far with Portal B at St John’s Head in Great Yarmouth being the first hub to open, slowly transforming an old English pub into a completely new type of space – yet to be fully imagined.

Idea Becomes Reality

When I set out 18-months ago, my only real aim was to make “a new kind of innovation hub for the Fourth Industrial Revolution become reality”. The intention of this blog has been to plot the haphazardness of such a journey, a representation of how all planning, whether to create a business or just planning for the future can be perilous.

Regardless of age or education, everybody has ideas every single day, some are just fleeting, many are to complete mundane tasks – what to cook for dinner? – and occasionally, one or two can be life changing.

Moving from the idea stage to making it a reality is a complex journey, which Haphazard.Business has been seeking to document how every idea is pummelled by numerous factors, some controllable, most not.

Flexibility Not Rigidity

Many great ideas do not become a reality because the initiator is too rigid and attempts to determine rather than nurture and grow the idea organically. A vision emerges as the idea initially forms and that often becomes cemented in the mind, meaning any deviation is not true to the original idea. People can become engrossed in detail without realising the idea itself encompasses a much wider set of values, which has a fluid set of parameters.

Adaptation

Few, if anyone, were seriously imagining Covid-19 would appear at the beginning of 2020 and spread so quickly, impacting every corner of the World. This blog documents how the idea of creating the Haphazard hub – Fourth Portal as it is now named – has been buffeted and impacted by the developing situation, which remains serious as of today, 1 July 2020. It provides some insight into how I have adapted my plans and thought processes, keeping one eye on the overarching goal, creating a hub, without becoming to obsessed in how it will work, what it will look like and why people will visit.

Next Stage

The next stage will be to document the ideas that formed during lockdown in relation to Fourth Portal, how these developed and are evolving, and how they feed into the bigger concept of creating a hub imagining life in the 4IR.

Hope you will soon be able to visit or follow online, see website for social media connections.

John M