Every idea has its own individual author.
We all have ideas, all of the time! Some flash and are gone, some gain momentum before quickly fading, and then, very occasionally, one pops into the mind that sticks, develops and leads to something real.
What factors bring about an idea in the first place, and what needs to happen for one to become reality? By asking people to consider themselves the author of their own ideas will provide opportunity and insight to reflect on the thoughts, moments, stimulations leading up to an idea forming.
The travelling intervention part of this project intends to be a kind of “living metaphor”, seeking out interesting people to discuss how their ideas have morphed. This will shine a light on the shift from idea to inception of a plan, product, artwork, service or business model.
AND… already we have a problem – is having a thought the same as having an idea? Time to delve in…