BEYOND DIGITAL: MATERIAL OPPORTUNITY

The emerging digital economy offers opportunities for those with good craft or art skills to create new businesses by revisiting traditional materials, methods and techniques and selling to a growing conscientious consumer market.

Introduction

Exploring the intricate relationship between digital advancements, material innovations, and traditional craftsmanship reveals a multifaceted technological landscape. This blog post highlights the importance of material science, the resurgence of traditional industries, and the opportunities that arise from merging cutting-edge technology with time-honoured practices.

The Fourth Portal will provide examples of how traditional materials and forms of labour, can be merged with digital technologies to create alternative local economies. Further blog posts will hone in on time-honoured materials, including paper, printing, textiles, lime, esparto and cork.

Origami folding esparto paper. Photo: Hector Pintura

Thinking technology

When we think of technology, our minds often gravitate towards digital advancements, such as artificial intelligence, virtual reality, and the Internet of Things. While these innovations are undoubtedly transformative, they represent just one aspect of the technological landscape. Equally important are the groundbreaking strides made in material science, which have far-reaching implications for various industries and our everyday lives. The Fourth Portal will draw parallels between material innovations and their diverse applications of today and those of yesteryear. We will examine how new advances can shape a sustainable, connected and technologically advanced future and undo some of the previous damage.

Defining material science

Material science is a multidisciplinary field that sits at the intersection of physics, chemistry, and engineering. It seeks to understand the underlying properties, structures, and behaviours of materials, ranging from metals and ceramics to polymers and composites. By uncovering these fundamental characteristics, researchers can develop new materials or enhance existing ones, enabling a wide array of applications across various industries. Material science plays a vital role in driving innovation, solving complex challenges, and improving the quality of life by fostering advancements in sectors such as healthcare, energy, transportation, and consumer products, among others.

Material innovation

Material innovation refers to the development and enhancement of new or existing materials to meet the ever-evolving demands of various industries and improve the overall quality of life. By leveraging advances in material science, researchers can create materials with unique properties, superior performance, and tailored functionalities. From nanomaterials and smart materials to biodegradable substances and advanced textiles, material innovation drives progress in industry sectors. Ultimately, these innovations not only complement digital advancements but also play a crucial role in addressing global challenges and shaping a sustainable future.

The Tights Ball and Dress, a 5-year programme researching and raising awareness of the impact of nylon tights on the environment. Photo Jason Wen.

The Role of material innovations in addressing Global Challenges

The role of material innovations in addressing global challenges cannot be overstated, as they offer groundbreaking solutions to pressing issues like climate change, resource scarcity, and pollution. By developing sustainable materials, such as biodegradable plastics and advanced textiles, researchers can reduce waste and minimise environmental impact. Furthermore, material innovations in areas like energy storage and renewable energy technologies can contribute to a more sustainable and resilient power infrastructure. These advancements also have the potential to improve access to clean water, promote energy efficiency, and support the development of eco-friendly transportation systems. Ultimately, material innovations play a pivotal role in driving progress towards a more sustainable, equitable, and prosperous future.

The interplay between digital and material technologies

The interplay between digital and material technologies creates a symbiotic relationship where advancements in one field propel progress in the other. Digital technologies, such as advanced simulations, modelling, and data analysis, accelerate the development and understanding of new materials, while innovative materials, in turn, contribute to improved performance and novel applications for digital technologies. This dynamic collaboration fosters a continuous cycle of innovation, driving the creation of cutting-edge solutions across various industries, from healthcare and energy to transportation and consumer products, ultimately shaping a more connected, efficient, and sustainable world.

Past material innovation has created new forms of employment

Material innovation has historically generated new forms of employment by enabling the growth of emerging industries. One notable example is the plastics industry, which emerged in the early 20th century with the advent of synthetic plastics like Bakelite and Nylon. These innovative materials revolutionised various sectors, including automotive, packaging, and consumer goods, leading to the creation of countless jobs in manufacturing, research, and development. Similarly, the rise of advanced materials such as semiconductors during the 20th century spurred the development of the electronics industry, generating numerous employment opportunities in areas like chip manufacturing, device assembly, and engineering. These instances demonstrate the potential of material innovation to catalyse economic growth and job creation.

The Waste.Agency, 4-month intervention in a disused HMV record store in the City of London asking how we built an economy of consumption and wastefulness.

Impact on traditional industries

As material innovations led to the development of new and improved alternatives, some traditional industries, such as esparto production, faced decline or eventual obsolescence. Esparto, a fibrous plant used primarily for making paper, ropes, and baskets, lost its market share due to the emergence of synthetic materials like plastics and more efficient paper-making technologies. These innovative materials and processes offered advantages such as lower production costs, increased durability, and greater versatility, making them more appealing to manufacturers and consumers alike. Consequently, industries built around traditional materials like esparto struggled to compete, leading to a decline in demand, job losses, and, in some cases, their eventual disappearance.

Advanced technologies and the resurgence of traditional methods

Advanced technologies, such as AI and machine learning, can play a significant role in facilitating the resurgence of traditional methods by optimising production processes, enhancing product quality, and reducing waste. By employing AI-driven data analysis and predictive modelling, traditional industries can better understand market trends, consumer preferences, and supply chain dynamics, enabling them to make more informed decisions and adapt to evolving demands. Machine learning algorithms can also assist in refining manufacturing techniques, improving resource efficiency, and minimising environmental impact. Ultimately, the integration of advanced technologies with traditional methods can help create a harmonious balance between sustainability and innovation, fostering the growth of these revitalised industries while preserving their unique heritage and cultural significance.

Mental health

Transitioning from corporate-type jobs to traditional work like those found in the arts and crafts may offer mental health benefits for some individuals. Engaging in creative activities and craftsmanship can provide a sense of fulfilment, purpose, and personal satisfaction that may be lacking in corporate environments. The hands-on nature of traditional work can foster a tangible connection to the finished product, giving artisans a sense of accomplishment and pride in their creations. Moreover, working in a less structured and potentially less stressful environment can improve work-life balance and overall well-being. By pursuing a career in traditional arts and crafts, people may find opportunities for self-expression, personal growth, and a deeper connection to their work, positively impacting their mental health.

The Mind Room is a space within Fourth Portal dedicated to highlighting apps and innovations focused on helping various issues around mental health

Conclusion

The intersection of advanced technologies and material innovations, alongside the growing appreciation for traditional craftsmanship, is shaping a multifaceted and dynamic landscape. While digital advancements have been transformative, the impact of material innovations in addressing global challenges and improving various industries is equally significant. As the world moves towards a more sustainable and connected future, the resurgence of interest in traditional methods and artisanal skills presents unique opportunities for individuals to thrive and create businesses that cater to the evolving demands of the market. By embracing the potential of both cutting-edge technologies and time-honoured practices, we can foster a balanced and resilient economy that benefits all.

John M (with assistance of Bot)

Headline Image: Ceiling at UEA 2015 multi-award winning and COP26 showcase building employing traditional building materials and methods. (Business Enterprise Centre, Norwich) Photo: John McKiernan

FOURTH PORTAL LUCIA HOUSE

Our virtual house with its own venue is now operational, and people love it! We are open for viewing. Come and glimpse the future.

The virtual Fourth Portal Lucia House is on the leading edge and employs state-of-the-art technology. It uses a combined semantics/physics engine to create an online social experience corresponding to real-world expectations, including interactions with books, records and other objects.

Guests move freely around a shabby-chic virtual 2D environment at will, allowing for richly rewarding social interactions. Each room has sound isolated from the neighbouring room. While a guest is in a room, audio attenuation permits voices to fade as the person moves away from other users – as happens within a real-world space.

There are presently 28 unique virtual rooms live across four floors. More floors and rooms, including a pub and tunnels, are being added during 2023. All programming is done in-house. The team has decades of experience building complex programs and can swiftly decorate and adapt spaces to individual client requirements. The Creative Director is credited with 70 major VFX productions across cinema and television. Fourth Portal Lucia House is presently in beta mode as we scale capacity. We welcome all visitors to our open house viewings and appreciate all feedback.

Click here to see when we have our next open house viewing.

John M

A FUTURE GLIMPSED

A co-designer of the New Scotland Yard Control Room commented on LinkedIn that Discussion Festival is a glimpse into the future of meetings. Fourth Portal Stage 3 testing focuses on the virtual Lucia House and how this developing business model will soon become the new normal.

New Scotland Yard Control Room 1969 and 2000 (Google images)

Communication and relationships

A co-designer of the Bank of England and New Scotland Yard Control Rooms commented on LinkedIn, Discussion Festival is a glimpse into the future of meetings. Denis O’Brien spent his career in and thinking about design and ergonomics. Control in the context of a Control Room is probably misplaced as the room is a room for communications; control is a result of communication, not vice-versa.

Denis is one of several people whose work involves understanding systems and have become intrigued by the developing Fourth Portal Lucia House hybrid. Investigating how to build a hybrid concept began in 2018 and has concentrated on how people will communicate and form meaningful relationships in the future.

A straightforward concept

On paper, the hybrid concept is simple; a location where a person can talk to others in the room and simultaneously elsewhere.

The concept is not new; teleconferencing dates back to the 1980s and was available much earlier. Technical issues developing publicly accessible hybrids are audio, not visuals. Conversations bleeding into one another and audio feedback are the main challenges for hybrid spaces to become more broadly available. Solving the audio issues is complex and the reason why audio is attracting large amounts of public and private funding for research and development. In time, affordable technical solutions will overcome problems concerning sound.

Swedish Prime Minister Tage Erlander using an Ericsson videophone to speak with Lennart Hyland, a popular TV show host (1969). Image via Wikipedia

The end of real-world meetings?

So does the emergence of hybrid equate to there never being a reason to meet another person in real-life again, as it can be done virtually? No, and far from it.

Articles and research discussing virtual meetings, gigs, consultations, shopping and metaverse are often simplistic. The tendency is to concentrate on technology and the pros and cons of whether hybrids are taking off or dying. These arguments are symptomatic of an economic transactional mind-frame, even when people believe they are not talking about economics. Writing and research on hybrids should instead focus on human behaviours and need.

Hybrid will dwarf Facebook and YouTube combined economically. This is how extensive the hybrid market will become. Does this also mean Facebook and Google will dominate the space? Unlikely. If anything, Facebook and Google may end up in an exhibition cabinet in a virtual museum along with Ask Jeeves and Myspace.

Not social media

Three aspects of modern hybrid communication make this period different from the transformation brought about by social media.

How humans communicate and form meaningful relationships
Accessibility to global communication systems and the cost
Developments in machine learning, artificial intelligence, virtual reality, linked data and semantic technology.

1. How humans communicate and form meaningful relationships

Is there any evidence that the invention of the telephone destroyed the ability to have meaningful relationships? No.

The invention of the telephone enabled the expansion of meaningful relationships with people who would otherwise have been almost inaccessible. Society’s fascination with telephones soon faded and was absorbed into everyday life, becoming just an instrument for communication.

Through communication, relationships are formed. Hybrids are no different. They will become just another instrument or tool for people to use to connect with another human with the added ability to also engage with an object or activity.

2. Accessibility to global communication systems and the cost

Laying cables and building exchanges made the rollout of the telephone a slow process. More than a century after its invention, half the world still did not have direct access to the telephone. This has changed dramatically even since the launch of social media around 2004/5.

Satellite communications allow communication to inaccessible places. Relay systems even provide for those with hearing impairment and deafness. Communication infrastructure has now spread to all parts of the world. The cost of employing such infrastructure continues to fall.

In terms of people communicating, the world could become one big village.

3. Developments in machine learning, artificial intelligence, virtual reality, linked data and semantic technology

As with laying the cables and building the exchanges of the early telephone network, much of the digital technology foundations are now in place. Machines only learn what a cat looks like by looking at millions of images of cats. These images have been provided by millions of people uploading photos of their cats to social networks and websites.

As hardware, like camera phones improve, and as more people are connected to the web, machines will have more data from which to learn. In time, this will lead to further innovations and opportunities.

The layout of Discussion Festival Season One table and topics

Understanding the need

In 2005, few people could realise the potential of YouTube. The key reasons were that camera phones and broadband were still relatively primitive to what is experienced today. There was also little perceived need for such a technology. This also applied to Zoom in 2019; it will never catch on. Then came the pandemic.

The Discussion Festivals research highlighted many of the same comments and resistances noted in 2005 when this author was trying to raise interest in self-video creation and podcasting. At that time, there was almost no one willing to discuss further than as a general chat. The key reason was there was no perceived need.

Poets, professors, dancers, teachers, engineers, politicians, business people and more show interest in the Fourth Portal before returning to doing what they are doing. There generally remains a disconnect between how life was lived before social media, text messaging and camera phones and now because these things have become the norm. The Discussion Festival is highlighting that most see hybrid as another form of social media. This is a misplaced understanding.

The hybrid needs to be imagined as the arrival of the invention of the telephone. It will be fundamental to everyday communication and life. Social media, as it is used and understood today, will be absorbed into hybrid communications. Hybrid allows for much richer contact with others. It will expand connection beyond the restraints of physical walls and controlled virtual spaces, as provided by Zoom and others.

Global Cafe

Hybrid is likely to explode in locations where other forms of physical infrastructure are less developed. Areas suffering from poor public transport, roads and bridges. Towns suffering from a lack of conducive meeting places like cafes, pubs and community spaces. Remote or inhospitable places, like Antarctica.

A new kind of global cafe community will transpire. These communities already exist in a lesser form, gaming being the best example, and to some degree in international corporations. The global cafe community will be more diverse, open and exposed to new ideas and innovation. New businesses and forums will emerge that have not yet been imagined. How everyone works, socialises, purchases and is educated will expand beyond recognition.

Screenshot from Discussion Festival DF026 Camille Table

The layout of the Discussion Festival Season One table and topics

That’s all in the future

“The future is already here – it’s just not evenly distributed”, as William Gibson the author has written (Wikipedia)

The opportunities are enormous, as are the risks of becoming even more isolated for those determined to resist. It is why spaces where people can come together, whether physical or virtual, are the necessary next step in how people communicate.

Fourth Portal and the Fourth Portal Lucia House are early attempts to develop a hybrid equivalent of the telephone exchange.

Telephone exchanges were set up to centralise the telephone network within a smaller geographic area. This system allowed other individual lines to be connected through a central station. These were the forerunners of switchboards. An individual would need to manually connect the wires to each other through the switchboard. Most of the early users of phones were businesses. Many phones would go to a doctor’s office, police station or bank. Individuals could subscribe to the switchboard for a monthly fee that gave them access to the telephone network.
https://www.mitel.com/en-gb/articles/history-telephone-and-communication-businesses

Each Fourth Portal will be the hub for a smaller geographical area. Each hub will allow people to connect both manually, in the physical space, whether to socialise, work, learn or shop and virtually, via remote access. The majority of early adopters will be those considering the next evolution of their business, education, friendship circle or personal development.

The Fourth Portal is an opportunity to immerse in the near future.

Relational Industry

A prosumer is an individual who both consumes and produces. The term is a portmanteau of the words producer and consumer. Research has identified six types of prosumers: DIY prosumers, self-service prosumers, customising prosumers, collaborative prosumers, monetised prosumers, and economic prosumers.[1]

The terms prosumer and prosumption were coined in 1980 by American futurist Alvin Toffler and were widely used by many technology writers of the time. Technological breakthroughs and a rise in user participation blur the line between production and consumption activities, with the consumer becoming a prosumer.
(Wikipedia)

Social media was, and remains, a prosumer industry. The Facebook model is predicated on people posting content that others wish to look at. US Cable television had already introduced this model in the 1980s, and social media only expanded it.

Pool room 2 sofas 2 armchairs 5 stools Record player Pool table Games, meeting friends, meetups, drinks. Social occasion, club get together, play records.

Screenshots of the Fourth Portal Lucia House virtual and real-world testing (2022)

Hybrid is different

Hybrid will be much less about consumption and more about connection and reconnecting, not only to individual people but to places, activities, environments and communities. Hybrid will become more democratic and less dictated. It will reverse the trend towards social isolation that has been growing.

Social isolation and loneliness are increasingly being recognised as a priority public health problem and policy issue for older people. (World Health Organisation, Social Isolation and Loneliness)
https://www.who.int/teams/social-determinants-of-health/demographic-change-and-healthy-ageing/social-isolation-and-loneliness

Whereas social media is about creating content for others to consume, hybrids will become an avenue to connect to like-minded communities. Geographical location will become less of a hindrance to meeting new people. Even language will become less of a barrier to finding such communities as languaging applications allow instant translation.

Providing spaces for this new collective mind view is at the heart of the Fourth Portal and the Fourth Portal Lucia House. Spaces where people seed new ideas, grow networks, watch relationships flower and feed a new generation of positive connectivity.

Viewing the Fourth Portal Lucia House promotion

Conclusion

Many of the recent ills in society are blamed squarely on social media. Algorithms driving social media have certainly contributed towards antagonistic social interaction. Feelings of inadequacy and FOMO – fear of missing out – have had consequences for many people. On the other side, there have been, and are, many positive aspects to social media, including bringing old acquaintances together, forming new friendship circles and keeping people updated on personal and business developments.

Social media can create connections but does not, in general terms, build meaningful relationships in the same manner as real-life interaction. This is where hybrids will be different. Hybrid spaces will be more akin to physical interaction.

The combination of global, efficient telecommunications accessible to much of the population provides opportunities to form relationships that were not possible in previous times. Advancements in machines and artificial intelligence will bring about a revolution in business and social interaction. It will lead to previously unimagined engagement with other people, some already known, others yet to be met.

Fourth Portal has been envisaged much like the World Wide Web (www). A web of nodes communicating with each other and sending messages back and forth. Instead of computer nodes, it will be people communicating with each other.

The Discussion Festival Season One was set out with virtual hosted tables that visitors could move between uninhibited. The Fourth Portal Lucia House has virtual rooms, with sofas, record players and wine racks, that people can wander in and out of and interact. The Fourth Portal’s tests in Great Yarmouth were to develop the real-world aspect of the hybrid model.

What comes next is how these seemingly different contexts bleed into one another to form a space that feels normal. Places like fully hybrid Fourth Portals will soon become the new normal. The technology will be almost secondary, it will be the meaningful relationships that form within the spaces. And not only between people but also between objects, the environment and the wider world. Join us! Subscribe or email here.

John M

We are testing our virtual Lucia House throughout 2023. To have a tour, check https://www.fourthportal.com/ for upcoming dates.

DISCUSSION FESTIVAL SEASON 3

Season 3 of the Discussion Festival begins in January 2023 with the theme of developing connections that build meaningful relationships. The new Fourth Portal Lucia House is totally different from the Airmeet venue from Seasons one and two. Easy-to-navigate furnished rooms allow fun interactions and even more random conversations and connections.

Season 3 Theme

The theme for Discussion Festival Season 3 will be creating connections that lead to lasting relationships.

008 Dining room 12 place settings — Celebrations, gatherings, dining together. Board meetings, roundtable discussions, formal meetings

Celebrations, gatherings, dining together. Board meetings, roundtable discussions, formal meetings

A selection of the rooms available for hosts to present a topic, hold a discussion or class, sell a product or service, and almost anything else.

Hosting

Hosts are requested to embed this theme into their chosen topic or activity. The theme does not change what a host intends to do and is not compulsory. In a time of polarisation exasperated by social media, the theme might assist in revealing new avenues to developing meaningful connections through an online setting.

By the end of Season 3, we may understand more about how online connections extend into a real-world environment.

View all our virtual rooms here.

DISCUSSION FESTIVAL SEASON 3

BEGINS WEDNESDAY 11TH JANUARY 2023 FROM 6PM (UK TIME)

CONTINUES ON VARIOUS EVENINGS THROUGHOUT WINTER 2023

CLICK HERE FOR MORE

Growing evidence

The previous Discussion Festivals have highlighted the potential for real-world relationships to blossom out of online connections. Relationships here are different to meeting a person through a dating site. On dating sites, the sole intention is to find a meaningful, often romantic, connection. For the Discussion Festival, people were joining for a myriad of reasons, only one possibly being to meet someone romanticly.

Screenshot from Discussion Festival 026, tables had different topics, began at various times and guests moved freely between each table as they pleased.

People do develop relationships through Zoom-type online platforms. However, these connections are generally managed, to some degree, in advance; the Zoom organiser directs proceedings. The Discussion Festivals have been much freer. Visitors wander around without hindrance and drop in on topics that have some appeal. Organic conversations emerge with connections forming.

Random selection of tables from Discussion Festival Season One and Season Two

Building real-world relationships

The evidence to claim firm real-world connections have developed out of the previous Discussion Festival seasons is soft. Season 3 is to gather more concrete examples of new firm relationships forming.

This evidence will feed into the new Fourth Portal real-world location, due to open in 2023. In the meantime, we will continue to develop how visitors to the real-world Fourth Portal and our virtual Lucia House can have a seamless hybrid experience.

Writing the paradigm

The evaluation process of season 3 will draw upon work by Professor. John Wood (Goldsmiths, University of London), particularly his work on mapping paradigms.

We will be looking beyond human-to-human relationships. What factors trigger people to make a connection? How do these connections move on to become a meaningful relationships or not? What role does the relationship between people and pets, people and objects, objects and the environment, environment and mood, mood and decision-making, and decision-making and language all have in forming a meaningful connection?

What people say

Click here to find out what hosts and visitors thought of Discussion Festival seasons one and two by clicking here.

Want to host?

Discussion Festival Season 3 runs throughout January and into February 2023 and is free to host and visit.

We have a new venue, our homegrown Fourth Portal Lucia House, built by John Kozak, Val Wardlaw and the wider Lucia collective. It is very different to the previous Discussion Festival space and will offer more opportunities for random conversations and connections to form. Check out the 28 rooms now available, with more coming soon.

To host a room or find out more

Email johnm@platform-7.com

To learn more about the next Fourth Portal

Email info@fourthportal.com

See a full list of all Discussion Festivals here

John M

VISITOR FEEDBACK

The feedback from people visiting the Fourth Portal in Great Yarmouth has surpassed expectations. This second test stage focused on whether the real-world layout would stimulate conversations on the likelihood of technology improving people’s lives and reducing human impact on the planet.

Stage 2 complete

The second test stage of the Fourth Portal ended on Sunday, 4 December 2022. We began to ask visitors to share their thoughts on camera. The comments were almost universal in recognising a need for such spaces where in-depth conversation and understanding of technological change can occur.

The following is a selection of videos recorded in the last weeks of November 2022 and photos of customers throughout the two test periods. A write-up on test two and the next stages will follow.

Future of the High Street

Keith and Paul from Birmingham came into the Fourth Portal with their partners on the last weekend of test two. Paul declared that it was the future of the High Street. Keith stated he was ‘gutted’ at the closing, as it was the kind of place he adores. Along with his partner, Keith moved to live in Great Yarmouth two months previously. Paul and his partner were visiting for the weekend. (Film: 40sec)

Keith and Paul from Birmingham define the Fourth Portal as the future of the High Street (40sec)

Gutted

The word gutted was used by many visitors when hearing that the Fourth Portal test was coming to an end. Jaye and her sister stumbled on the Fourth Portal and became hooked on the coffee. As a qualified mental health practitioner, she found the Mind Room fascinating and recommended Fourth Portal to colleagues, who also began to visit. (Film: 35sec)

Jaye reflecting on the end of test two of the Fourth Portal

Understanding the concept

Both Fourth Portal test sessions confirmed the art interventionist approach and layout works. Developed by Platform-7 Events, the method involves creating intrigue and curiosity. It can often be difficult to attract people into any building unless the person has entered previously – tempting people over the threshold is why shop windows play such an important role in retail. The Fourth Portal was not in a retail space and only had small domestic sash windows. To be inviting for people of all ages and backgrounds is a vital component of the Fourth Portal. Without actually walking through the door, understanding the concept can be mystifying. In this video, JP came in with his wife and provides an insight into how most people enter an unfamiliar space. (Film: 1m:45sec)

Long time Great Yarmouth resident JP reflecting on the Fourth Portal

Developing conversations

Sharon and Brian began regularly returning to the Fourth Portal. The video captures how the layout draws in visitors and develops the conversation around technology and lifestyles. (Film: 1m:15sec)

Sharon and Brian discuss their attraction to Fourth Portal and the end of test two.

Instigating ideas

Visitors Emma and Phil met while in the Fourth Portal. Emma moved to Great Yarmouth to create a business – Airbnb and artspace within her home on the seafront. Phil was born in Great Yarmouth and is embarking on a history degree. Emma and Phil discuss the attraction of the Fourth Portal and why such spaces are vital for the town. (Film: 10min)

Phil and Emma discuss why Fourth Portal is needed in Great Yarmouth

Engineering the future

A Norwegian choir came to Great Yarmouth during the last weekend. Three members found their way to the Fourth Portal on Friday, returning on Sunday. Four of the choir, who are professional engineers agreed to be interviewed. The men were struck by the power of the Fourth Portal to bring different people together to create new ideas, businesses and solutions. While in the Fourth Portal, they observed how the space attracted a diverse customer base. The interview touches on how technology should solve some of the climate issues and why humans need to change their behaviour. (17m:55s)

Norwegian engineers discuss the importance of space like Fourth Portal and technological advances in the fight against climate change (17m:55s)

Conclusion

Stage two testing was to ascertain how people would engage in an unfamiliar concept and whether the objects would stimulate conversation around new technology. What surprised us was the breadth of people engaging, and across all age ranges. We will be taking this learning into our (online only) stage three testing and then into a new real-world site in early 2023.

John M

UCL VISITS GREAT YARMOUTH

Students from The Bartlett, UCL’s Faculty of the Built Environment, spent four days at the Fourth Portal. Using emotional mapping software, students engage people in Great Yarmouth to gauge body reactions to the built environment when walking around the town.

Unit 8

Students and lecturers from UCL The Bartlett Unit 8, Engineering and Architectural Design MEng (MEAD) arrived in Great Yarmouth on Tuesday, 8th November 2022. Establishing themselves at the Fourth Portal, the four-day exercise encouraged public engagement using emotional mapping technology.

Unit 8, Engineering and Architectural Design in Market Row, Great Yarmouth

Day one: Students and lecturers arrive in Great Yarmouth

The group began their stay with an enjoyable visit to the Time and Tide museum before walking across Great Yarmouth as darkness fell. Arriving at the Fourth Portal, they met Gillian Harwood, owner of the buildings where the hub is situated. An overview and introduction to Great Yarmouth followed.

Catch The Tide Museum. Read about this important Great Yarmouth asset here

Day two: Guided tours and meeting local people

Students had two guided tours of historic Great Yarmouth before gathering at the Fourth Portal for an evening event. In the weeks leading up to the visit, the Fourth Portal team had been contacting local businesses, institutions and groups with an open invitation.

Fourth Portal invitation October-November 2022

A range of local people came to discuss the town, including the principal of East Coast College and the chair of the Civic Society. The locally made short film, Love Letter to Row 116 was shown followed by a Q&A with the filmmaker, Karl Trosclair. Enjoyable conversations continued late into the evening. The feedback from attendees and students was positive.

Students and local people discuss Great Yarmouth at the Fourth Portal

Day three: Emotional mapping

Students employed the open-source electronic prototyping platform Arduino to construct emotional maps of Great Yarmouth. The Arduino proved fascinating to everyone coming into the Fourth Portal; even the students seemed excited.

Arduino emotional mapping devices

What is Arduino?

“Arduino designs, manufactures, and supports electronic devices and software, allowing people around the world to easily access advanced technologies that interact with the physical world. Our products are straightforward, simple, and powerful, ready to satisfy users’ needs from students to makers and all the way to professional developers.”
https://www.arduino.cc/

Emotional mapping walks

Two finger sensors connected to the Arduino were attached to the volunteers. The sensors measured how the body reacted to different urban environments as the volunteer walked around Great Yarmouth. Students set a pre-defined destination and followed the volunteer, who chose the walking route.

Volunteers and students set off on different walks

Analysing the data

Students worked late into the evening on the data they had gathered. Not all the Arduino boxes worked as was hoped. Data was interrupted for several reasons, including loss of GPS connection. As frustrating as it was for the students, enough data was collected for the exercise and to present results on day 4.

Students analysing data from the emotional mapping walks

Day four: Presenting results

Day four saw the Fourth Portal mind space transformed into a room for student presentations. Each student group presented their findings to professors back at UCL in London. The 3D models provided a fascinating insight into how people react when walking around Great Yarmouth.

Presentations and 3D emotional mapping visualisation of Great Yarmouth

Conclusion

Great Yarmouth would benefit from an extensive study using such technology as Arduino. Engaging a large sample of local people and those new to the town could provide a deeper understanding of what the citizens of Great Yarmouth feel about their hometown. Such an undertaking could be a positive step toward addressing some of the many issues the town suffers.

The UCL students also had a direct beneficial impact on the income of local businesses, particularly accommodation, restaurants and gift establishments. The Fourth Portal will encourage more academic partners to visit Great Yarmouth over the coming year.

John M

FUTURE OF WORK

The picture appears bleak for the Future of Work. That’s the impression taken away from the All Party Parliamentary Group on Ai. The session involved legislators hearing evidence on the impact of Ai on workers. Protecting worker rights while not stifling innovation is a priority. With an increasingly global workforce from which employers can choose, it is a complex balancing act.

APPGai

The All-Party Parliamentary Group on Ai brings together world leaders & global decision-makers. Its remit is to address the economic, social and ethical implications of developing and implementing Artificial Intelligence. (including machine learning, natural language understanding, automated reasoning, autonomous systems etc.).

Ai will impact every aspect of work in some form. One area that is causing great concern is the gig economy.

Gig Economy

The gig economy is where workers are paid for each individual “gig” they accomplish. A gig can range from food delivery to driving a vehicle to typing some code. Workers are paid by the job rather than by day or by the hour.

4.4m people work in the gig economy in some form in the UK, according to the Trade Union Congress. The gig economy is growing fast, with new online platforms bringing more services to market that require gig hirelings.

Gigification of work

Prof. Ashley Braganza (Brunel) sees a world moving increasingly towards the ‘gigification’ of work. He assesses that online platforms are taking a Taylorism approach. Jobs are being salami sliced into smaller components so they can then be automated or reduced to simple menial tasks. The salami slicing does not reduce the workload, only makes the role more defined.

Why is the gig economy different to temping or fruit picking?

The difference between gig workers of the past and now is the facelessness of the employer. The employee rarely meets the employer. The industry is a Wild West, says Anna Thomas, Co-Founder & Director of the Institute for the Future of Work. Pay is low, with 2 in 3 earning less than £4ph. Time spent on a platform chasing new work is not included when calculating the average pay. Too many of the jobs the platforms provide are repetitive. Unpaid tasks run at 30%. Communicating with clients is not the only issue. Meeting other workers is equally difficult, if not impossible.

Charles Barry. British architect best known for his role in the rebuilding of the Palace of Westminster. Architecture is one industry seeing a rapid rise in the use of gig workers for more mundane tasks.

Microwork and Piece wage task work

Microwork is a series of many small tasks which together comprise a large unified project, and it is completed by many people over the Internet. [1][2] Microwork is considered the smallest unit of work in a virtual assembly line. It is most often used to describe tasks for which no efficient algorithm has been devised, and requires human intelligence to complete reliably. Wikipedia

‘Piece work is any type of employment in which a worker is paid a fixed piece rate for each unit produced or action performed, regardless of time.’ Wikipedia

How is AI impacting the real economy?

Workers have lost control of the hours they work. Social inequality is being exacerbated, particularly among women. Opaque policies of the online platforms make it difficult for workers and regulators to ensure fair practice.

What happened when humans stopped managing social media content

Politco

EU to propose reclassifying some gig workers as employees

What can policymakers do?

There is a tricky balance for policymakers. Without an international agreement, legislators are limited in what regulations they can implement. If regulations become too stringent, citizens in that country may find certain jobs that will not be available to them.

Immediate Actions

Standard definitions for gig workers/gig work.
Organisation change their processes to smooth income understanding
Micro Workers should be paid minimum wage
Finder’s fee paid
Pre-tasked tests should be paid for.

Cori Crider, Co-Founder, of Foxglove says to ‘make algorithms fair and take legal action when they are not. There is real-world hurt to individual workers.’

Fourth Portal begins to establish itself as a gathering space.

A new type of work and social space is emerging that is both local and virtually global. Fourth Portal is at the forefront in developing these spaces with a live test site in the Norfolk seaside town of Great Yarmouth.

Summarising

We are in the ‘Amazonia Era’. The instinct would be to look back to the legislative response to Taylorism. The difference is that Ai is not a man in a white coat doing the monitoring; it is a machine. It could be regarded as the ultimate Fordarism – there is almost no escape.

And it’s not only in the gig economy. Close monitoring occurs in 8 of 10 large companies in the US, where boss work-watching technology has been implemented. On the present trajectory, job engagement is likely to fall.

New York Times

How My Boss Monitors Me While I Work From Home

Conclusion

Legislators will remain behind the curve when it comes to the gig economy. The pace of technological change and the demands of businesses and consumers will drive further platform innovation. With innovation will come new types of gig employment.

In response, a new type of work and social spaces will emerge that will exist locally and globally in the virtual world. These new spaces will seek to accommodate the change in how people wish to work, particularly since the pandemic. In turn, they will force other areas of legislation to catch up, with tax and finance being a priority.

Fourth Portal is at the forefront of creating such hybrid spaces where people can flip between different work roles, social interaction and retail experiences. The APPGai panel made clear the world of work faces major challenges from the growing gig economy. On the flip side, there are also incredible opportunities; especially for those who want to change the direction of their life and achieve a balanced work, social and family.

John M

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The Future of Work APPGas took place on Monday 18 October 2022 at the Houses of Parliament, London.

Speakers

Gita Shivarattan, Head of Data Protection Law Services, EY UK
Cori Crider, co-Founder, Foxglove
Anna Thomas, co-Founder & Director, Institute for the Future of Work
Prof. Ashley Braganza, Professor of Business Transformation, Brunel University London
Neil Ross, Associate Director – Policy, TechUK

About APPGai and secretariat

The APPG AI was set up in January 2017 to address ethical issues and new industry norms for applying Artificial Intelligence (AI), including machine learning, decision making, natural language understanding, automated reasoning and autonomous systems.

Without being too technical, we will try to understand how AI will impact the lives of UK citizens and organisations, and subsequently, how should it be regulated? How will health, energy, insurance, consulting, financial, legal and knowledge-intensive business services be traded? How should the new business models be regulated, and what about the data? There is a lot to explore and evidence is key for regulation and policy. The APPG AI is co-chaired by Stephen Metcalfe MP (Conservative) and Lord Clement-Jones CBE (Liberal Democrat). The Group Officers are Chris Green MP, The Right Reverend Doctor Steven Croft, Baroness Kramer, Lord Janvrin, Lord Broers, Mark Hendrick MP and Carol Monaghan MP. Big Innovation Centre was appointed as the APPG AI Secretariat.

All-Party Parliamentary Groups (APPGs) are informal, cross-party groups formed by MPs and Members of the House of Lords who share a common interest in a particular policy area, region or country. APPGs have no official status within Parliament.

STAGE TWO

Stage two of the Fourth Portal testing has begun in Great Yarmouth. It will introduce the hybrid LiftPod, developing the provenance system and other technologies.

Stage one

Stage one focused on opening a physical Fourth Portal in a former Citizens Advice Bureau. The goal was to gauge public reaction and inform the Platform-7 network. As expected, we hit problems that all new businesses face when starting up. We fell behind on bringing in the technologies we wanted to sample and need a second testing period. Read TEST HUB for more on stage one.

Lauren in emerging Fourth Portal popup in Great Yarmouth

Stage two testing

Stage two runs throughout October and November 2022, Monday to Friday, 11am-6pm. There will be occasional Saturday openings and evening events. Free WiFi and an internal network allow visitors to surf the internet and work offline.

The main goal for stage two is to set up our in-house technologies. Showing various apps and raising awareness of the Fourth Portal will also be a priority.

LiftPod

The Lucia Collective developed a four-floor virtual house in 2020. With pandemic lockdowns, the online house became a meeting point for friends. The fun 2D space has simple keyboard commands to move around and resembles early video games.

Around the same time, Platform-7 was running the online Discussion Festival. The weekly event sought to understand how people move around unaided during an online event.

Conversations developed between Lucia Collective and Platform-7 on the future of hybrid events. These conversations have led to the development of a hybrid arm of the Fourth Portal. The LiftPod is our first real-world experiment.

The old lift will be the test site for our hybrid space

Provenance system

Graham Klyne developed his linked data tool as part of the Fusing Audio and Semantic Technology (FAST) programme. Platform-7 was working on presenting FAST to the music industry at Abbey Road Studios.

Discussions began on using linked data as a form of provenance system. Provenance is the ability to know the history of a product or object. Fourth Portal is creating ‘In The Frame’ (ITF) to test some ideas. Framed photos of people who changed the course of history will be on display. These photos will have an identifier that a mobile phone can read. This identifier will open and provide information about the person in the frame.

The basics of linked data are not very complicated. The challenge lies in the classification of information. This is important, as it partly underpins AI and Machine Learning. See THE SEMANTIC WEB for more.

Assistive apps

Great Yarmouth suffers from deprivation and low educational attainment. A benefit of the Fourth Industrial Revolution is the availability of assistive apps. Such apps are widely available and often have a free element. This provides an opportunity for people to improve their life chances through self-help. Apps can assist in helping to improve reading to way-finding for those with a disability.

A selection of apps will be on display with visitors urged to try them and see if they are of benefit.

Art and creativity

Understanding creativity through the lens of art is an established method. Peter Rodulfo and Kevin Gavaghan are the two artists exhibiting this autumn. Technologies relating to the artists’ work will be displayed alongside the paintings.

Artist Peter Rodulfo with his painting of Stonecutters Way, the location of the Fourth Portal popup.

Raising the profile

Stage two will begin the process of raising the profile of the Fourth Portal. Low-key publicity, live events and future blog posts will introduce the business. Feedback from visitors will prove vital to the development of the business model.

Conclusion

The Fourth Portal is a business model of the future. It is complicated as it brings together elements that are often separate. Retail, work, learning and social all mix within the same space. For a public unused to such an experience, the place may cause confusion. Stage two is to understand how to ensure people are comfortable coming in. What encourages them to stay and what causes them to leave? It is all part of an enjoyable learning process.

John M

Fourth Portal, 2 Stonecutters Way, Great Yarmouth, Norfolk, NR30 1HF (find us)

TEST HUB

We have now completed our 6-week Fourth Portal popup test in Great Yarmouth. The reaction has been positive despite not completing all the tasks we set ourselves. Testing the business model will extend for two further months over autumn 2022.

Low-key launch

We began implementing the Fourth Portal business plan at the beginning of August 2022. Without fanfare, the doors opened to an unexpecting public. The erection of a temporary banner above the entrance announced our presence. The wider world was made aware through a small number of social media posts. It was an intentionally low-key affair.

Team

There is a large team feeding into the Fourth Portal concept. Lauren Lapidge, a Platform-7 colleague, flew in from Greece for two months to help set up the popup. Lauren has years of experience in events and public interventions. She has worked on several Platform-7 interventions, including Margate 2011. We began setting up the physical space and liaising with the broader team and suppliers.

Much of the team is remote. We have technicians, technologists, engineers, artists, academics, researchers, builders and retail specialists. It’s incredible to have such impressive expertise feeding into the business.

Building owner, Gillian Harwood visiting the emerging Fourth Portal.

Developing the space

The business plan describes the physical space of the hub. It is geared to ensure flexibility while providing some consistency. Each Fourth Portal requires its own identity while sharing a similar vibe. Writing this on paper is one thing, developing the physical space is quite another. Only when people enter is it possible to know if the plan is on the right track.

The feedback from people who have wandered in has been excellent. The interventionist approach developed by Platform-7 is proving successful. It provides a sense of involvement for visitors and gives them a voice in how the space develops. People’s views are listened to and taken into account. These conversations often furnish a sense of ownership and belonging from the outset. It is real-time feedback.

Blending Cafe, Retail and Technology

The 6-week test period was to try out different strands of the business model. Having a physical space allows the wider network to see what a Fourth Portal looks and feels like in reality.

Bringing different experiences and services together under one roof is not unique. It’s commonplace to see cafes, retail and workshops in one place. The difference with Fourth Portal is adding technology, arts and learning to the offer.

Collection of mobile phones from the 1990s onwards.

Public reaction

The positive public reaction was a bit of a surprise if being honest. The space was not much more than a building site when opening and was still not tidy by the end of the 6-weeks. People seeing the space change each day generated intrigue. It attracted people who would otherwise not have noticed. With the gloomy political and economic climate, the popup brought a sense of positive change and fun.

Suppliers, furnishing, and art

Since Brexit and the pandemic, supply chains are under strain. Reestablishing relationships with previous suppliers and building new relationships was a priority. Observing the reaction to the eclectic furnishing was important learning. Hanging artworks to create a stimulus, as well as having them for sale, has proved popular.

Artist Kevin Gavaghan with his work up in the mind room.

Technologies

Our hardware guru, James Stevens managed to secure an internet connection while we wait for an optical fibre internet connection to be installed. He also brought a raspberry pie for the internal network. Lauren spent several days preparing this for visitors to use. We did not manage to test our provenance system or the hybrid space; both are the priority for stage two. Building the structure to surround the tech took precedent and longer than expected.

Learning

Shifting from a business plan on paper to real-world testing provides excellent insights. Throughout the popup test stage, we had building issues (no power), sickness and supplier delays. Such issues help build resilience. It allows for robust systems to be established in the future business model. When operating at capacity, it becomes difficult to adapt processes within a business.

Conclusion

The fourth Portal is novel, making it a complicated business model.

Each Fourth Portal needs to be sympathetic to the neighbourhood where it’s located. The local community needs to be intrigued, feel welcomed and know the business is for them. Over this first test period, we appear to have achieved this in Great Yarmouth.

Although we did not complete all the tasks we set ourselves, we did get the place open and operational. Feedback from the people coming in has been invaluable. The reaction has given a boost to what is possible and how the Fourth Portal can grow. Generating income in a town suffering deprivation remains a challenge.

Stage two is focused on installing technologies and making the business financially sustainable. Creating a sustainable business in Great Yarmouth may encourage others to open up in the town.

John M

The external building undergoing complete refurbishment.

Also, see other Haphazard posts of the journey to creating the Fourth Portal.

IRONING OUT CREASES

Week 4 (of 6) at the Fourth Portal Great Yarmouth popup. These weeks are to iron out the wrinkles in the business plan and to reconnect with suppliers and the broader P7 network. Things are going well, and most importantly, it’s fun!

Welcome Drinks Invite | Thursday, 8 Sept 2022 from 6pm

We are on week 4 (of 6) at the Fourth Portal set-up stage. It is going as much as I was expecting. Some things are going smoother than anticipated, in other areas we have encountered challenges. We have nothing bad to report. In fact, it has – mostly – been fun. We are attracting attention and already have some cheerleaders. Our coffee is roasted in HMP Mount prison. It is going down very well and bringing people back. It looks likely we will have a really cool pizza popup from week 6 outside. Yet another business working with released prisoners.

Our attention this week shifted back to the hybrid Liftpod. The concept is challenging but also hugely enjoyable. I am annoying Lauren, my long-suffering occasional colleague who has to endure me each day! This week I am being deliberately too vague on what hardware we should use in the Liftpod 🙂 🙂 :). John and Val, developers of the Flatlands part of the LiftPod, are a real giggle to work with. Lauren is close to having the local network (our own internal Google drive) up and running. Once done we can then pick up the chat about the next stage of our internal network with guru James Stevens. A large chunk of the prep work for our provenance Annalist system is complete. Now Graham, the developer of Annalist, is back from holiday we will continue with stage one.

New artworks

On Thursday, Peter Rodulfo brought his first painting of Stonecutters Way to the Fourth Portal. The artwork juxtaposes nicely with Kev Gavaghan’s work in the Mind Room next door. Local artist Lisa came in with some work to show us. We liked it and plan to display it soon.

Moonbow Margate 2011 Feel

There is a Margate 2011 feel developing. I can sense the slow build-up of positive energy. The Fourth Portal is inspiring confidence in locals. Already some are taking the plunge to ask to become involved.

Several couples from the Roma community have been popping by to try and buy a particular chandelier. I have resisted selling for two reasons. 1) the offers are too low and 2) it is a real attractor. The chandelier is forming relationships. Whereas at the beginning of this popup there were stern faces, now we receive big smiles and hellos. Despite language barriers, a sense of fun is building around who will manage to buy the light – if anyone!

There’s a different atmosphere in GY from the previous time I sought to open Fourth Portal. I cannot nail what it is, all I know is it is just a different feel. Maybe the unfolding economic crisis is focusing minds on what is important. Maybe it’s just because it is sunny and lovely weather this summer. No doubt we will find out soon enough.

Fancy some Prosecco?

If you fancy a glass of Prosecco on Thursday 8th September 2022, after 6pm then come down to the Fourth Portal at 2 Stonecutters Way, Great Yarmouth, Norfolk, England, HR30 1HF. You’ll receive a warm welcome.

More soon, John M